January 13, 2014
Keyword Tuning Review
- Look in their interviews and social media updates for keywords
- Start with the home page
- Check the title tags
- Add title tags to links
- Use location based tags
e.g. "Arizona SIP Provider" - Work the keywords into the content
- Link keywords to /catalog.aspx and other pages that make sense
Content editing
When editing content, please read what you wrote, multiple times. Make sure that when you're done fiddling with it, that it's still a cohesive sentence. The best way to do this is to go back and re-read the entire paragraph that it's contained within, does it still make sense?
e.g. "We are passionate what we do, it drives us."
New A8B site mockup discussion
We reviewed and discussed elements from two different mockups, one from each of our designers, both using more modern design styles. Look forward to working on the new design shortly!